• Why Email Marketing Alone Isn’t Good Enough

      PACEDm.com Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join the ranks of other savvy companies that profit from recipients who look forward to seeing newsletters and promotional offers in their inboxes. While email often occupies a critical position in an overall marketing plan, a more effecti ...

      Performance Marketing Insider- 53 readers -
    • PornHub Infects Millions of Users with Viruses

      It brings a whole new meaning to the term ‘Booby Trap.’ Hackers from a group known as KovCoreG were able to infect ads that were displayed on PornHub, putting millions of visitors at risk. As one of the world’s largest pornography websites, the viruses have the potential to impact many people, though experts say that the site itself isn’t to blame.

      Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • Wow: Netflix Increasing Ad Budget by 54% in 2018

    Netflix has been extremely successful over the last several years, raking in billions in revenue and even expanding into creating original content. This content is quickly becoming some of the most popular programing available. In order to continue their spending and growth in this area, however, they need to increase their overall subscriber base.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Amazon Turning to Advertising to Boost Profits

    Amazon is one of the largest and best-known Internet companies in existence with billions in annual sales. Many people are surprised to learn that despite their popularity, they really aren’t a very profitable business. The founder, Jeff Bezos, has been reinvesting virtually all of the money that comes in back into the business, which is what has allowed Amazon to really perf ...

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Is Avoiding Politics Hurting Your Brand?

    The conventional wisdom for most businesses today is to attempt to avoid weighing in on controversial topics related to politics. Many brands put in a lot of effort to ensure their ads aren’t even displayed near political content on websites. While this makes sense on the surface, the fact is it might actually be a bad thing.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • 3 Second Ad Clips Coming to Snapchat?

    It appears that SnapChat is seriously considering the option of adding new advertising requiremetns to their social media site. It was always just a matter of time it seems, but from what many people in the industry are saying, that time has come. Most people are predicting that SnapChat will be adding in video or animated advertisements between viewing snaps with the requirement to watch them.

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Riding the Wave of Affiliate Marketing Innovations VS. Getting Back to Basics

    Innovations, automation, machine learning and AI are being hyped. And there is a good reason for this. Many of the solutions enabled today seem to be drawn straight from science fiction. The potential for disruption and innovation seems almost boundless. This perspective applies to affiliate marketing as well. As the industry has matured, it goes hand-in-hand with the innovations.

    Performance Marketing Insider- 13 readers -
  • Missy Ward, Affiliate Summit

    After spending over a dozen years in Marketing Departments of various companies and managing her own affiliate sites, Missy Ward founded Affiliate Summit Corporation in 2003 with her business partner, Shawn Collins on a $400 investment. In 2017, Clarion Events acquired Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow and conference, FeedFront Magazine, GeekCast.

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 6 readers -
  • Facebook CMO Is Retiring

    One of the best known names in marketing, Gary Briggs, is retiring from his post as the Chief Marketing Officer at Facebook. Briggs joined Facebook in August of 2013, and prior to that he was Google’s VP of consumer marketing, and served as the CMO of Motorola Mobility after Google acquired them. He also served in prominent roles at both eBay and PepsiCo.

    Michael Levanduski/ Performance Marketing Insiderin Social- 9 readers -
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