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PACEDm.com Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join the ranks of other savvy companies that profit from recipients who look forward to seeing newsletters and promotional offers in their inboxes. While email often occupies a critical position in an overall marketing plan, a more effecti ...
The U.S. Food and Drug Administration is issuing warning letters to four manufacturers of products containing marijuana component cannabidiol (CBD). The companies are, in the FDA’s view, “illegally selling products online that claim to prevent, diagnose, treat or cure cancer without evidence to support these outcomes.
It brings a whole new meaning to the term ‘Booby Trap.’ Hackers from a group known as KovCoreG were able to infect ads that were displayed on PornHub, putting millions of visitors at risk. As one of the world’s largest pornography websites, the viruses have the potential to impact many people, though experts say that the site itself isn’t to blame.
Netflix has been extremely successful over the last several years, raking in billions in revenue and even expanding into creating original content. This content is quickly becoming some of the most popular programing available. In order to continue their spending and growth in this area, however, they need to increase their overall subscriber base.
Amazon is one of the largest and best-known Internet companies in existence with billions in annual sales. Many people are surprised to learn that despite their popularity, they really aren’t a very profitable business. The founder, Jeff Bezos, has been reinvesting virtually all of the money that comes in back into the business, which is what has allowed Amazon to really perf ...
The conventional wisdom for most businesses today is to attempt to avoid weighing in on controversial topics related to politics. Many brands put in a lot of effort to ensure their ads aren’t even displayed near political content on websites. While this makes sense on the surface, the fact is it might actually be a bad thing.
ValueSetters Inc and Green Zebra Media have announced a new revenue agreement that allows them to launch a new joint project. The project is a guest Wi-Fi marketing ad manager as well as a data analytics program. With a growing number of businesses offering free guest Wi-Fi, having a way to monetize this type of service just makes sense.
GeoEdge has recently released a new study that looks at various types of loss in digital advertising. The report found that auto-redirects are costing advertisers about $210 million each year directly, plus up to another $920 million in secondary fraud. Sites that redirect traffic often lead to pages that have rampant ad fraud, which is where this number comes from.
It appears that SnapChat is seriously considering the option of adding new advertising requiremetns to their social media site. It was always just a matter of time it seems, but from what many people in the industry are saying, that time has come. Most people are predicting that SnapChat will be adding in video or animated advertisements between viewing snaps with the requirement to watch them.
Innovations, automation, machine learning and AI are being hyped. And there is a good reason for this. Many of the solutions enabled today seem to be drawn straight from science fiction. The potential for disruption and innovation seems almost boundless. This perspective applies to affiliate marketing as well. As the industry has matured, it goes hand-in-hand with the innovations.
On February 15th, Google will be rolling out their new version of the Chrome browser, which will include an ad blocking feature. This, naturally, has caused a lot of worry for publishers and advertisers throughout many industries. Ad blocking technology has been getting a lot of attention over the past year, and if a sufficient number of people start using it, the results cou ...
After spending over a dozen years in Marketing Departments of various companies and managing her own affiliate sites, Missy Ward founded Affiliate Summit Corporation in 2003 with her business partner, Shawn Collins on a $400 investment. In 2017, Clarion Events acquired Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow and conference, FeedFront Magazine, GeekCast.
BrandSpins is a digital music distribution company that helps to add value to brands, artists, and consumers by integrating with retailer eCommerce sites and other platforms to help boost sales. The company has recently acquired Tone, which is a technology company that allows advertisers to deliver graphic ads to mobile devices when the devices hear a specialized tone in music.
A recent survey from QueryClick found that many brands throughout the UK are still very concerned about issues related to brand safety and ad fraud, and this is leading many of them to cut back on their programmatic ad buying. In the survey, 80% expressed some level of worry that their ads may be displayed next to some type of extremist content, including terrorist related posts.
A new report was recently released that looks into the mobile advertising market today, and what it is expected to reach in the coming years. The global market in 2016 was $105.36 billion, which is quite impressive. By 2022 (which is just 4 years away now!) it is expected to reach $244.57 billion. This is a very rapid growth rate of about 15% per year.
One of the biggest issues that brands have when advertising on most systems is that they are at risk of having their ads placed next to undesirable content. This has happened many times with companies advertising next to extremist or terrorist content, causing quite a problem. While brands have been upset about this for a long time, most ad networks are doing very little to solve the problem.
One of the best known names in marketing, Gary Briggs, is retiring from his post as the Chief Marketing Officer at Facebook. Briggs joined Facebook in August of 2013, and prior to that he was Google’s VP of consumer marketing, and served as the CMO of Motorola Mobility after Google acquired them. He also served in prominent roles at both eBay and PepsiCo.
Reports are that two senators are asking the Federal Trade Commission to investigate a company that sells allegedly fake Twitter followers, retweets, likes and other social media actions. This comes in the wake of a New York Times report that revealed that dozens of public figures may have purchased social media followers. Sens.
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